Bahasa Inggris untuk perniagaan (Segmentation Product)

>> Segmentation product Sony Ericsson Xperia X2 <<


>>> Purchasing Behavior <<<

Once exposed to various rumors surrounding mobile devices with code Xperia, Sony Ericsson finally confirm about keunculan Xperia X2.

This handset will be launched carrying the Windows Mobile version 6.5 and its features can not do much different with the previous type X1. Its appearance resembles Nokia X6 with a sliding keyboard. Features embedded in the Sony Ericsson X2 is currently the standard smartphone touchscreen display 3.2 ", AGPS / Google Maps, WiFi / Bluetooth, 8.1MP autofocus camera, accelerometer, TV-out and other standard features. 110MB internal memory reaches, can be coupled with capacity Micro SDHC slot that reaches 16GB. Sony Ericsson X2 The plan will be released fourth quarter (Q4) 2009, and will compete hard with Nokia X-series and Maemo-powered N900.

Many people and observers would hesitate to sales if you find that X2 is marketed at a price in the range of U.S. $ 1000. The commentators will still be waiting X3 series, or the presence of Sony Ericsson's "Rachel" that carries the Android OS technology.

Compete in the Smartphone market with competitors HTC, Apple, other Nokia, Sony Ericsson should re-count. Spawned by bringing up the Windows Mobile Smartphone (which proved unable to satisfy potential customers smartphone currently) and release it into the market at a price of U.S. $ 1000, while the Nokia N900 with the same technology released in the price range of $ 700 is a decision that does not make sense.

Here is the complete SE Experia X2 Specifications
Camera:
* 8.1 megapixel
* Up to 16x digital zoom
* Auto focus
* Geo tagging
* Image stabilizer
* Send to a web
* Touch focus
* Video light
* Video recording
Music:
* Album art
* Bluetooth stereo (A2DP)
* Equalizer
* Sony Ericsson media player
* Music (MP3/AAC), can be used for ringtone
* PlayNow arena
* Stereo speakers
* Windows Media Player
Web:
* Bookmarks
* Google search
* Internet Explorer
* Pan & Zoom
* Web feeds
Communication Ability:
* Call list
* Conference calls
* Polyphonic ringtones
* Speakerphone
* Vibrating alert
Messaging:
* Email
* Microsoft Exchange ActiveSync
* Handwriting recognition
* Instant messaging
* Picture messaging (MMS)
* Predictive text input (T9)
* Text messaging (SMS)
Design:
* Auto rotate
* Picture wallpaper
* Touchscreen
* Wallpaper animation
* Windows Mobile 6.5
Entertainment Features:
* 3D games
* Java
* Motion gaming
* Tracker
* Video streaming
* Video viewing
* YouTube application
Connections:
* A-GPS
Bluetooth technology:
* DNLA Certified
* Google Maps
* Modem
* Synchronization
* TV-out
* USB mass storage
* USB support
* Wi-Fi
Organizer:
* Adobe PDF Reader
* Alarm clock
* Calculator
* Calendar
* Flight mode
* Microsoft Office Mobile
* Notes
* Phone book
* Stopwatch
* Tasks
* Timer
Accessories:
Completeness of purchase:
* Handset XPERIA X2
* Battery
* Battery Charger
* Stereo Portable Handsfree MH500
* USB cable
* TV out cable
* SanDisk 4GB microSD memory card
* User guide
Optional accessories:
* PV740 Bluetooth Headset
* Car charger AN300
* Video Viewing Stand IM920
Appearance:
* Dimensions: 110 x 54 x 16 mm
* Weight: 115 grams
* Colors available: Black Elegant, Modern Silver
* LCD display: color TFT 65.536
* Screen resolution: 480 x 800 pixels (WVGA)
* Screen size: 3.2 inches
* Phone memory: Up to110MB
* External Memory: SanDisk microSD and microSDHC, up to 16GB
* Talk time GSM: Up to 10 hrs
* Standby time GSM: Up to 500 hrs
* Talk time UMTS: Up to 6hrs
* Standby time UMTS: Up to 640hrs

* Music listening time: Up to 20hrs
Networks:
* GSM / GPRS / EDGE 850/900/1800/1900
* UMTS / HSPA 850/1900/2100
* UMTS / HSPA 900/1900/2100

>>> Product promotion <<<

ENFORCEMENT OF ASEAN-CHINA FREE TRADE
Branded phones Nothing Trembling Local Phone Deal
By Imam Suhartadi and Encep Saepudin
JAKARTA - Vendor LG and Sony Ericsson mobile phones are not afraid of facing a flood of Chinese mobile home due to the entry into force of the Asean-China free trade (AC-FTA). Local phone bamboo curtain country of origin will not be able to shift the dominance of branded mobile phone.
Tight fight will only occur in the lower class market segment (low end) are valuable under $ 1 million per unit. While the mobile market segment upper middle class will still be controlled by branded vendors. However, the local phone market also began to enter the upper middle class by presenting a smart phone, such as Qwerty or based on Android.
Similarly summary opinions collected from the Investor Daily Product Group Marketing Manager of Sony Ericsson Mobile Communications Samudro Seto, General Manager of LG Mobile Communications Indonesia Usun Pringgodigdo, and President Commissioner TiPhone Mobile Indonesia Heng Setiawan. They are separately contacted recently.
Samudro Seto said it remains confident the market will not be tergerogoti Sony Ericsson mobile phone with a glut of Chinese origin. Because, Sony Ericsson is a lot of play in the upper middle segment. Today, Sony Ericsson came in second place in the national mobile phone market after Nokia.
However, Samudro admit, the phone kind of low end control about 50% of the total mobile market in Indonesia. While the mid-end phones and high end respectively 30% and 20%. Although the proportion is not as much low end market, both markets are expected to contribute a sizable contribution to income. Market segment is also less affected by the national economy broke down.
"So, do not be surprised if the phones are sold above the price of 10 million are still sold in Indonesia," said Samudro.
Application of AC-FTA, according to him, will not make a big mobile vendors displaced. "We saw it was too early threat of a flood of mobile phones from China to Indonesia," he stated.
Sony Ericsson is optimistic the business will grow 18-20% this year. In early 2010, said Samudro, Sony Ericsson launches Xperia X2, best-in-class mobile multimedia. "We want to continue to innovate in order to strengthen market penetration in the mid end and high end, while increasing aftermarket service users of Sony Ericsson's needed," he added.
Usun Pringgodigdo also not sure, the AC-FTA will affect sales of LG mobile phones. "Customs entry of mobile phone products has been 0% since the last few years. Although there are FTAs, the mobile market in Indonesia will have no effect, "explained Usun.
However, further Usun who before becoming a top executive at Nokia Indonesia, LG plans to release a new 10 series phones throughout 2010 for its market share in Indonesia could be increased three-fold. Last year, LG released less than 10 series of new phones.
"Demand community for mobile products will increase compared to last year. That's why we dare to set a target of increasing market share to 300%, "said Usun.
Separate place, Heng Setiawan said, the AC-FTA provide more opportunities for mobile-phone China to increase its market penetration, particularly in the segment of low end and mid end. TiPhone phone sales in early 2010 rose 300% to 100 thousand units compared to December 2009 which is only about 30 thousand units.
"We estimate that by the end of this month and reached 200 thousand units to 500 thousand units in the first quarter," he said.
According to him, there are two key product for China to survive, namely branding and service centers. For sales, Tiphone took Telesindo Shop which has 500 outlets in 128 cities across Indonesia. For the service center, it could reach targets throughout Indonesia this year.
"Try to walk to the nearest phone sales, such as the Roxy. Currently, each store can sell 10 brands and 10 branded brand China a day, "said Heng.
BOX
CONTENT Indomedia PT Pratama, brand cell phone holder IMO, launching smart phones (smartphones) based on Android. The phone is priced at Rp 4 million of that will be present at the beginning of March 2010.
President Director of PT content Indomedia Sarwo Wargono Wiguno Pratt said it will launch three series of Android phones. This is to confirm that the local phone is not less in quality and service than branded phones. Previously, local phone busy-busy launching a smart phone with a Qwerty keyboard as well-featured Facebook and Twitter.
"Social networking sites are the main winches mobile phone industry in Indonesia in the last two years. Without it, perhaps the mobile market in the country will not be as tight now. IMO prepares advanced mobile phones based on Android and Windows Mobile," said a press conference after bundling Sarwo IMO and Indosat , recently.
Citing the results of a survey by AC Nielsen, said Sarwo, today the local phone market share reached 40% of the total mobile market in Indonesia. The fact that a proof that can compete with local phone branded mobile phones such as Nokia, Sonny Ericsson and Samsung.
In addition to smart phones Androin, he continued, IMO still will focus on high-tech mobile phones and inexpensive. Qwerty cell phone still will be sailing mainstay. In early March, the IMO plans to release 2-3 new products to complement their products, amounting to 39 series.
Bundling Indosat IMO
Meanwhile, the bundling programs with Indosat, IMO offers a Qwerty phone B189 series with the price of Rp 399 thousand. This phone is to encompass the social networking enthusiasts.
Surabaya Branch Head Indosat Nurkholis said the market was filled by a majority of young people who already combine between the needs of mobile and internet. "The style of life that must be answered with full mobility of cellular service and phones are able to meet the mobility," said Nurkholis.
According to him, users of niche social networking service is still very large. There are still many groups of people, mainly from lower middle income group, which has not been able to access the Internet and social networking sites.
"We are targeting lower middle income group. During this widescreen phones increasingly have a place in these segments," he said.
IMO service is now supported after-sales services in major cities, like Jakarta, Bogor, Bandung, Surabaya, Yogyakarta, Pekalongan, Samarinda, Manado, and Palembang. This year it plans to add 27 more service centers in several other cities

 >>> Segmentation Product <<<

Ericsson and Sanyo Alert Defend Market Share
Several foreign companies in the country began to anticipate the flood of Chinese goods after the free trade agreement with the Bamboo Curtain country. As did the Sony Ericsson and Sanyo Electric.
The opening of free trade China-ASEAN Free Trade Agreement (CAFTA) early this year. make foreign companies who invest in Indonesia worried. Product Group Marketing Manager of Sony pea-son Indonesia Ocean Seto said, the introduction of mobile-phone China will flood the market of national]. This condition is clearly also will reduce the market share (market share), Sony Ericsson.
To that end, the institute has prepared a special strategic. Namely, by targeting specific consumer segments on specific types and provide a more sophisticated product quality according to market demands. "This FTA, we welcome, because of competition or fair competition will be more open and market a national cell phone was of course the more fat. In terms of sales volume is expected to increase approximately 12-13 percent compared to 2009 increased by between 9-10 percent," he said on the sidelines of the launch of Sony Ericsson Xperia X2 in Jakarta, yesterday.
Admittedly, there are several Sony products that come and Chinese manufacturing. So that people
will certainly be able to see where a quality product. Moreover, the FTA im also did not rule out price competition will be tight.
Unlike Sony, Sanyo Electric Co.. Ltd. through its representative in Indonesia, namely PT Sanyo Jaya Components Indonesia Cibitung expanding a factory in Bekasi. In this new pabnk, Sanyo will produce around three million units of optical pickups for DVD per month.
"PT Sanyo Jaya Indonesia implement components of the expansion of electronics component factory in the form of optical pick-up with invstasi value of 38.2 million dollars," said Minister of Industry, MS Hidayat on the sidelines of the inauguration of Sanyo plant in Bekasi, yesterday. Hidayat explained, with the expansion of this pabnk. it will automatically increase employment from 9100 to 15,000 persons during the year 2010.
According to Hidayat, new optical factory in Indonesia is expected to take an important position for Sanyo in mensiasati global production strategy. Including the anticipation of the entry of Chinese products.